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Starting a Venture in Healthcare & Internet

LECTURERS: Angele CH* 1,2 (christian.angele@web.de), Lautner CH* 2

INSTITUTIONS: 1) HHL – Leipzig Graduate School of Management, Leipzig, Germany 2) imedo GmbH, Stuttgart, Germany

WORKSHOP BACKGROUND
Starting up an own venture is a serious thing. In 2007 it seems, that the old “eBusiness Spirit” is back again and the financial markets are appreciating startups again. In Healthcare and Internet two special businesses combine and each brings its own specialty. The Workshop will bring experts with experience in this combined area and give room for questions & interaction. www.imedo.de has received seed capital from renowned business angels in February / March 2007 and has launched its beta version in April. Since then more than 1000 members have subscribed to the community and many are added daily. The community is providing a set of diverse features which are focused on empowering individuals to connect and share health-experiences. Many innovative (innovative in Germany) features and tools like SMS-Medication-Intake-Reminders / Doctor’s appointment reminders are provided and tested in order to see if these simple yet potentially powerful tools help to improve patient’s recovery / treatment / well-being in general.

EDUCATIONAL PURPOSE
In the Workshop you will …
determine the value of a (potential) venture
learn about the rules of the (venture) market (with step-by-step guidelines that work)
find out about the special rules of an online business and which factors potentially lead to success
get an inside view on the difficult task of building an online community
discuss various business models in this very particular field (health + internet)
share the experience of other entrepreneurs

TARGET GROUP
Entrepreneurs in Healthcare & Internet
People Involved in Internet Communities
Venture Capital Firms
MBA Students / Financial Background / Health Background
… just interested people

INTERACTIVITY
Handouts with helpful hints on starting a business / acquiring seed finance
Live presentation of www.imedo.de
Q&A session